2015 Ford Ranchero Shakes the Truck Market

After abandoning the U.S. small-truck market in 2011, Ford Motor Company is considering a return with the a compact Ford Ranchero believed to be more like the size of the old Ranger, with six to eight more miles per gallon. 2015 Ford Ranchero is considerably smaller than the Ford F-150, and cost up to $6,000 less than a base-model half-ton. Ford Marketing Manager, Doug Scott, in a statement to USA Today noted that the truck would probably offer as much as 25 per cent better fuel economy that the full-size pickups, and may even be better served on a unibody platform than the recently debuted full-frame GMC Canyon and Chevrolet Colorado mid-size pickups.

2015 Ford Ranchero side view

2015 Ford Ranchero Rumors

The main notable changes for the styling tweaks of the 2015 Ford Ranchero include a completely new level of visual appeal comprising of a styling facelift with a new, innovative turbo-diesel engine option, a much less-cluttered central hexagonal grille designed to break any link with the old Ford Ranger. Instead of the traditional body-on-frame configuration, a characteristic of all pickups sold in the U.S. (except Honda Ridgeline), the Ranchero model would have a compact unibody construction to further confound the 2015 truck wars. Another notable improvement to this traditional front-runner is the extra power in the next-gen 6.7-liter Flex Fuel V8 that endows all F-350 Super Duty interactions and allows the brute to tote a sizable trailer load right alongside the F-350, F-150 and GMs of the world.

2015 Ford Ranchero rear view

The voice-activated navigation system if fitted with HD and satellite radio, and a SiriusXM Traffic and Travel Link, which keeps you informed allowing you to get where you’re going easily. Scott notes that this amazing truck would be a true throwback to when small trucks, were indeed, small trucks, and that they could build in the U.S. to avoid the tariff on imported trucks. Based on Scott’s description, it looks like Ford is considering building something identical to the Ford Ranchero of the 1960’s, which was similar to the Ford Falcon UTE sold in Australia, and a competitor to the Chevy El Camino.

2015 Ford Ranchero interior

In fact, it won’t surprise us if we saw a modified version of the Transit Connect or Transit, either of which would provide a solid unibody platform for the new 2015 Ford Ranchero pickup truck. There’s no doubt that if the redesigned 2016 Toyota Tacoma and the GM midsize pickups (including the new Honda Ridgeline expected in 2016) can bring more fans into the small truck market, then Ford is set to pull the trigger on an interesting downsized truck option for prospective buyers.

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